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Wilson implements the strategy of "product diversification" and upgrades the breakthrough from propellent gas spray to BOV(Bag on valve) spray.

ZhangJingCheng

Jul 12, 2024

Propellent gas spray to BOV(Bag on valve) spray.

Products are OEM and ODM the core competitiveness of enterprises. Innovative products, rich categories and sufficient production capacity are important components of core competitiveness. In 2022, Wilson proposed a medium-and long-term development strategy of "product diversification" and is committed to becoming a "beauty aerosol expert".

In order to provide technical support for diversified products, Wilson set up research and development department and quality department. Here brings together Wilson 15 years of research and development experience, as well as a variety of stable, efficacy of outstanding formula, can provide customers with distinctive and differentiated products.

2003 is the key year for Wilson to realize product diversification, and its transformation from a single aerosol OEMODM enterprise to a binary aerosol OEMODM enterprise. In addition to the continuous introduction of more professional aerosol products, Wilson also developed and produced bath gel, shaving gel, sunscreen, air freshener and other binary aerosol types. At the same time, Wilson also cooperated with raw material manufacturers in research and development, and launched patented ingredients such as hyaluronic acid, Carnosine and nicotinamide, as well as multiple plant extracts such as osmanthus and coastal pine bark.

With strong scientific research strength and innovative play, a number of skin care products launched by Wilson have become explosive products in the United States, Japan, Europe and other markets. We can see that Wilson has already jumped from an propellent gas aerosol OEMODM enterprise to a BOV(Bag on valve) aerosol OEMODM enterprise.

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