Moisturizing makeup spray ushered in a heavy upgrade.

In the whole beauty category, the bottom makeup is considered to be the most difficult category for research and development. In particular, fixed makeup products, bearing the consumer's long-lasting makeup effect, anti-rub, skin feel multiple expectations, the formula technology requirements are very high.

Wilson's moisturizing and makeup-fixing spray is added with B5 hyaluronic acid in sufficient amount. The formula can be made alcohol-free, and practical BOV(Bag-on-Valve) aerosol Valve is adopted. The water mist can evenly cover the whole face, can assist the film-forming agent to form a film quickly, is more oil-controlled, moisturizing and soothing, and achieves the effects of long-term makeup-fixing and difficult makeup removal.

In terms of formula, the upgraded new formula no longer contains alcohol, which allows the product to meet the makeup needs of more consumers, especially the sensitive muscle population. In order to make more sensitive muscle people can also apply, easy to stimulate the sensitization of alcohol composition is obviously not suitable for the composition list. However, alcohol, as a common and easy-to-obtain film-forming agent solvent, has the effect of accelerating film formation. After the component is directly removed, the film-forming speed of the film-forming agent will be greatly reduced, and the film-forming effect will be weakened, and then it will bring about the use feeling of sticky and not holding makeup. Therefore, most makeup sprays on the market will still retain alcohol.

Wilson firmly believes that only by constantly struggling with product details, exploring and innovating ingredient formula, package material structure, production technology, science and technology, etc., can we make good products, stand firm in the heel of product strength and build brand moat.