Data show that consumers choose skin care products to pay attention to the effect, 57.8 percent of consumers pay most attention to moisturizing, its attractiveness as a functional selling point is significantly better than other effects, leading the market. The development potential of the moisturizing category can be seen.

In such a competitive moisturizing market, is there a way to break through? "Long-Lasting Moisturizing" is a new incision.

According to the relevant research of skin experts, more than 90% of people are actually just carrying out "fake hydration", that is, using some skin care products containing moisturizing ingredients, which makes the skin surface moisturized instantly increase, but this effect quickly disappears.

Experts pointed out that the reason for this phenomenon is that most traditional moisturizing products contain surface moisturizing ingredients, such as silicon, glycerin, etc., which can form a layer of film covering the surface of the skin, thus giving people a sense of hydration; However, these ingredients only play the role of temporary water lock, and can not really supplement the moisture inside the skin, can not achieve long-term moisturizing.

Wilson uses the mixed technology of animal and plant essence, strictly selects the effective ingredients of 20 kinds of plant essence, on the basis of their respective functions, selects the most suitable formula and proportion, as well as the interaction between the ingredients, improves the effect of the ingredients, and has multiple advantages such as effective ingredient purification, Synergy, penetration and absorption. Wilson Moisturizing Series products contain the key substances needed for skin moisturizing, such as hyaluronic acid, protein, amino acid and other hydrophilic species, as well as jojoba oil, beef tree oil, white pool flower seed oil and other hydrophobic oils (which can play a sealing role and prevent water evaporation). These ingredients claim to be able to moisturize and play an effective role in moisturizing and strengthening.