Demand insight is the source of everything such as brand products and services. With the rise of the new main consumer force, demand is also quietly changing. Only by continuously adjusting and upgrading its positioning with the changes of market environment and consumer demand can Wilson establish a competitive advantage and occupy the consumer mind. At the same time, the positioning upgrade of the brand side will also drive the upgrading of Wilson formula products. More accurate and differentiated product positioning can undoubtedly help the brand to tap new increments.

Consumers in different countries and regions have different skin conditions due to factors such as geographical location, climate, environment, eating habits and so on. Wilson has insight into the skin care needs of different consumers, opens up new groups of people, and makes the cake bigger. Undoubtedly, new opportunities can be obtained. For example, Southeast Asian people are easy to produce oil from their skin, and more attention is paid to products with oil control, acne and whitening effects. Products with such effects can go to Southeast Asia or obtain more development space.

Fragrance type is an important means to enhance people's pleasure. Wilson has screened hundreds of flavors from dozens of natural plants. Through the optimal scientific proportion and the combination of different flavor types, he has built a flavor library of 200 kinds of flavors based on the four major fragrance notes of fragrance, fresh, classical and strong. At the same time, the application of fragrance to aerosol cosmetics is a major research and development hotspot. The research and development team has successfully introduced natural plant essential oils into aerosol products through special means, developed a gel bubble spray product with multi-level odor and lasting fragrance.